🌍 Exciting Expansion in the Middle East! 🚀
The industry's leading trade fairs— interpack,@K – The World's No.1 Trade Fair for Plastics and Rubber and @drupa – no. 1 for printing technologies — are further expanding their global footprint by entering the vibrant Saudi Arabian market!
HRH Prince Saud Turki Al Faisal Bin Abdulaziz, Chairman of REC, and @Wolfram Diener, President & CEO of @Messe Düsseldorf GmbH, have signed a Memorandum of Understanding to integrate Düsseldorf’s world-leading trade shows interpack, K and drupa into future Saudi Plastics & Petrochem and Saudi Print & Pack events.
⭐️ Strategic Growth: Saudi Arabia showcases dynamic economic development, providing a perfect platform for innovation in plastics, packaging and printing technologies.
⭐️ Powerful Synergies: By integrating regional editions of K, interpack and drupa, we harness significant synergies, offering our exhibitors unparalleled international reach and valuable business opportunities.
⭐️ Strong Regional Momentum: With economic growth in the Gulf Region projected at 6% annually until 2029 — surpassing EU and global averages — this strategic move strengthens Messe Düsseldorf's commitment to one of the world's fastest-growing trade show markets.
🎤 Wolfram N. Diener emphasized the significance of this decision: “We’re in the right place at the right time. Our commitment to one of the world’s fastest-growing trade show markets reinforces our position as one of the most successful trade show companies worldwide. More and more, Saudi Arabia and the United Arab Emirates are diversifying their economies, which creates numerous links to our broad trade show portfolio as well as new potential for our customers.”
📍 Join us from May 12 to 15, 2025, in Riyadh, where over 500 exhibitors from the plastics, petrochemical, print and packaging industries will showcase cutting-edge solutions and groundbreaking innovations.
👉 Stay tuned as we shape the future of global industry together!